Smartphones have taken the world by storm since their launch. According to Google, more than 50 percent of search queries globally now come from mobile devices. Mobile apps are playing a significant role in businesses as more and more people use them worldwide. Here are some of the facts about mobile usage:
Majority of the time spent on the internet is via smartphones
“The number of time people now spend on their mobile phones compared to 2015 has increased by 57%. “
To get a realistic idea about this statement, simply look around. How many people are using smartphones in your surroundings? Almost everyone, right? Instead of turning on PCs or laptops, people prefer to use their smartphones for everything. Whether they want to search for the nearest restaurant or do some online shopping – smartphones come handy in every way. Nobody likes to carry their laptop with them when they can do everything on their phone.
As a business owner, this creates a number of opportunities for you. If you have a mobile app that provides your products or services through this channel, people will adopt it quickly.
80% of the time that people spent on their phones is utilized in mobile applications
This is an important statistic for any business owner. You don’t have to go far away. Look at your own mobile usage; you will realize that you spend the majority of your time in switching between some core apps as compared to using a mobile browser for web browsing. Having your App on someone’s phone gives them the ease to access your services and products at the stroke of a finger. It also increases your brand awareness as it occupies space on their home screen even if they are not using your App.
More personalization equals more engagement
User experience plays a crucial role in the success of any website/software/mobile app. Mobile apps offer more personalized user experience as compared to responsive websites. The personalized features you can add to a mobile app are far more numerous than other channels. Personalized user experiences lead to more engagement which leads to more conversions, based on whatever metric you may be using.
This is a Mobile app only feature and is a game changer in getting the attention of your prospects. By using push notifications, your message goes directly to your user’s home screen and has a much better read rate than any other type of messaging. You can send a targeted push notification campaign to your users, depending on their location, gender, age, and interests, thus personalizing your campaigns. This feature alone warrants the necessity of an App for your business.
Mobile apps are fast
When compared to responsive websites, mobile apps are significantly fast. As you know the web marketplace is saturated and if your website is a little slow, users will just walk away. With a mobile app, generally, you don’t have to worry about this concern. Apps can make use of locally stored data much more easily than websites, thus providing a more robust and smooth experience.
We hope you enjoyed our article.